An animated movie set in the Highlands of Scotland is set to raise Scotland’s profile across the globe this summer.
‘Brave’ features Scottish actress Kelly Macdonald as the voice of the flame haired heroine Princess Merida who has to race against time to undo a terrible ancient curse.
The movie, the brainchild of Brenda Chapman, is produced by Pixar studios and also features the voices of a host of Scots including Billy Connolly, Robbie Coltraine, Kevin McKidd and Craig Ferguson.
The Scots line-up are joined by an all star cast including Julie Waters, Emma Thompson and American John Ratzenberger – Cliff Claven from sit-com Cheers.
The film will premiere in Europe as the closing screening of the Edinburgh International Film Festival on June 30th.
First Minister Alex Salmond said the movie presented a huge opportunity to promote Scotland and said: "This will present us with an immense opportunity when Scotland will be centre stage in the film with all the tourism and business opportunities this will bring.
"I fully expect that as the film launches across the world, so will awareness of Scotland increase. Brave will be the most high-profile film ever set in, and themed around, Scotland, featuring Scottish stars.
"We are looking at a film which comes from the award-winning team behind such box-office smashes as Toy Story, Finding Nemo and Up, and will create global buzz when it is released."
VisitScotland chairman Mike Cantlay said: "When better than in the Year of Creative Scotland, and where better than right here on Scottish soil, to launch Brave for the first time in Europe.
"The film will showcase the scenery, humour and culture of Scotland, and we are looking forward to converting cinema-goers into visitors."
The news comes as it has emerged that plans are underway for production of a mini-series based on the life of William Wallace to be broadcast in 2014.
According to allmediascotland.com, the Scottish hero’s life is to be dramatised by STV’s production arm ‘STV’s Productions’ in conjunction with Digital Rights Group, plus LA-based Creative Media and Nine/8 Entertainment.
A statement from STV read: "Stylistically in the vein of Spartacus and Game of Thrones, the drama series will depict Wallace's back story, the years attempting to unify Scotland, his loves and losses, his legendary battles with King Edward The Longshank and his relationship with rival, Robert the Bruce."
allmediascotland.com say - Todd Berger of Creative Media will executive produce along with Andrew Trapani and Brian Gilbert of Nine/8 Entertainment. Mick Davis, a Scots-American writer, is writing and executive producing. Alan Clements and Margaret Enefer will executive produce for STV Productions.
The statement quotes Clements, director of content at STV, as saying: “This was a turbulent time in Scotland’s history, in which William Wallace had a starring and pivotal role. We plan to delve deep into his character and explore his passions, bringing parts of history to life in a spectacular and raw depiction. With all eyes on Scotland in the current political climate, this also seems to be a very appropriate time to tell this story in more depth.”